January 22, 2026 - Sydney, AU / Singapore - Tech Ops Asia has officially rebranded as Fair Developers, marking a transformation in how technology teams are built, compensated, and aligned with business outcomes.
The rebrand reflects a fundamental shift in the company's approach: moving beyond traditional outsourcing to create engineering teams that share in the success of the products they build.
Why Fair Developers?
The software engineering landscape is evolving rapidly. Companies need two things simultaneously:
- Enterprise-grade delivery teams for backend, frontend, cloud, and DevOps work - built to meet security, scale, and reliability standards.
- Rapid AI innovation for proof-of-concepts and pilot systems that test new business models and competitive advantages.
Fair Developers addresses both needs under one unified practice, emphasizing fairness, ownership, and measurable business impact.
From Service Provider to Co-Builder
Fair Developers continues its legacy of building enterprise-grade teams for Australian and Singaporean clients, combining onshore management with elite engineering talent in Vietnam. These teams deliver complex cloud systems, scalable backend services, and resilient infrastructure that meet enterprise expectations.
But the rebrand introduces something new: a profit-split model for AI and rapid product development work.
The 5% Profit-Share Model
For innovation-focused projects, Fair Developers now offers developers 5% of product profits from the initiatives they build. This structure:
- Encourages ownership - Developers operate in small, cross-functional teams with real decision-making authority.
- Rewards impact - Compensation ties to product success, not just hours billed.
- Promotes fairness - Competitive base salaries are complemented by profit-sharing, ensuring engineers benefit from long-term outcomes.
This model responds directly to demand from founders and executives seeking co-builders - teams that think like product owners and invest in outcomes, not just outputs.
Meeting the Moment
Organizations today face parallel pressures: delivering reliable enterprise systems while innovating rapidly with AI-enabled products. Fair Developers sits at this intersection, providing trusted enterprise delivery alongside startup-speed innovation with shared upside.
What Fair Means
The rebrand represents three core commitments:
- Fair outcomes for clients - focused on measurable business value, not billable hours.
- Fair treatment of staff - ethical compensation with meaningful upside participation.
- Fair alignment of interests - engineering teams that co-own success, not just execute tasks.
Looking Forward
Fair Developers invites both enterprise organizations and visionary founders to explore a new model of product-aligned delivery where success is genuinely shared.
About Fair Developers
Fair Developers (formerly Tech Ops Asia) provides dedicated engineering teams specializing in Cloud, DevOps, SRE, and AI infrastructure. Based in Da Nang, Vietnam with Australian and Singaporean leadership, the company delivers enterprise-grade systems while pioneering profit-sharing models for product development teams.
Contact:
[email protected]
fairdevs.com
Media Contact:
Keith Vaughan
[email protected]
+84 37 956 3082